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New SDRs practice on real prospects. Let them practice here first.

AI buyers built from your site push back with your real objections. Reps run 10-minute cold calls, get a scored debrief, and you see who needs coaching on what.

Start a pilot

Free for 2 weeks. 3–⁠5 reps, no card, no contract.

Or see the buyers we'd build from your site. No sign-up.

Where the ramp time goes

Every new SDR needs reps before they sound good. Today most of those reps cost you or your pipeline.

  • You are the practice partner

    Role-plays, call reviews and shadowing come out of your week. With two new hires, that's a lot of hours on the same opener.

  • They learn on real prospects

    The first weeks of bad openers and dropped objections land on accounts you paid to find. Those leads don't come back.

  • You can't hear every call

    You find out who's struggling, and on what, when the numbers miss. By then it's a month in.

Set up in a few minutes

  1. 01

    Paste your site

    We build realistic buyers from it, with the objections your reps hear. Add your own: the three that lose you the most calls.

  2. 02

    Reps run cold calls

    Voice or text, about 10 minutes. The buyer pushes back, asks for proof and can hang up.

  3. 03

    Everyone gets the debrief

    The rep sees where the call slipped and replays that moment. You see the scores for the whole team.

Diagram: company site turns into three buyer cards, then into a conversation

What you see after every call

Scored against SPIN, NEPQ, MEDDPICC, Challenger or your own playbook. A weak call looks like a weak call.

54Weak

Cold call with Dana Ruiz

Sample call · Head of RevOps, Fieldline · Voice · 7:48

Opener landed. The budget objection at 2:14 was skipped, and the call ended without a next step.

2:14

Budget objection skipped

Said: “Totally, let me just show you how it works.”

Better: “Fair. When budget opens, what would have to be true for this to make the list?”

Replay this moment
6:52

No next step asked

Said: “I'll send over some info.”

Better: “Is Thursday at 10 too soon for 20 minutes with your ops lead?”

Replay this moment

Criteria

  • Opener78
  • Discovery61
  • Objection handling38
  • Next step44

And on your dashboard

  • Who practiced this week, how many calls and minutes
  • Team average per criterion and the objections everyone misses
  • Each rep's average, trend and weakest criterion
  • Assign a training on that exact weak spot, with a due date

Try it with your team for 2 weeks

Free. No card, no contract. We agree on what success looks like before day 1.

  1. Day 0: setup, 15 minutes

    You send your site and the 3 objections your reps lose most calls on. You get a pilot link and invite 3–⁠5 reps.

  2. Day 7: check-in

    A short note with the numbers: who practiced, how much, where scores dip. If reps aren't using it, you see it here.

  3. Day 14: report and a 15-minute call

    Calls and minutes per rep. Scores, first calls vs. last. The 3 moments where calls slip, with timestamps. Who to coach on what.

For reps: about 3 ten-minute calls a week, around an hour each over the pilot.

The success criterion

At least 3 reps finish 6 or more calls, and the score on your weakest objection goes up. If it does, you move to a paid plan. If not, we part ways.

We don't promise more meetings in 2 weeks. Only what the product measures.

After the pilot

$59 per rep a month, or $49 billed yearly. Cancel anytime.

The first 10 teams keep that price for 12 months.

Compare plans
Start a pilot

Questions

Do you record or analyze our real calls?

No. SalesLab is practice only. Reps talk to an AI buyer; we never connect to your dialer and never record calls with real prospects.

What happens to the practice calls?

They stay in your workspace: the rep and you can read the debrief and transcript. Only people on your team see them.

How long does setup take?

About 15 minutes for you: paste your site, add your objections, invite reps. Buyers are ready in under 3 minutes.

What if reps don't use it?

You'll see it on day 7: calls and minutes per rep. That is a result too, and we'll talk about it before day 14.

Does it work for our product?

If your product has a website, try it now: paste the link above and see the buyers we build, with their objections. No sign-up.

Which methodology does it score against?

SPIN, NEPQ, MEDDPICC or Challenger. Or upload your own playbook and calls are scored against it.

Which languages?

English for now.

Your next SDR starts soon. Let them practice first.

Free 2-week pilot for 3–⁠5 reps. Or paste your site and see the buyers right now.

Start a pilot