SalesLabSign inStart free
Call prep for B2B sellers

Prep for every call on your calendar.

Paste your product link. A buyer built from it picks up in under 3 minutes, pushes back like the real one, and you get a debrief with timestamps.

Preview without sign-up3 min of voice freeNo card
The daily loop

From calendar to debrief in 15 minutes

SalesLab reads your calendar, builds a buyer for each meeting, and gives you 10 minutes to rehearse before the real call.

  1. 01 · 08:30

    Morning plan

    Today's sales meetings from Google Calendar or Outlook, with prep status for each.

  2. 02 · 14:00

    Brief an hour before

    Who the buyer is, where the deal stands, which objections to expect, and the goal for this call.

  3. 03 · 14:05

    10-minute rehearsal

    Voice or text. The persona is built for this client and pushes back on the exact ask you plan to make.

  4. 04 · 14:15

    Debrief

    Score by criterion, timestamped moments, what you said and what would have worked better.

Meeting prep brief for a discovery follow-up: goal, deal history, account
Voice practice call in progress with the goal and a checklist for the 15:00 meeting
The debrief

It tells you where the deal was lost. To the second.

Every call is scored against the methodology you pick. No cheerleading: a weak call looks like a weak call.

Debrief screen: total score 58, criteria bars, timestamped missed moments with said vs. better
2:14
Budget objection skipped. You moved to the demo instead of asking what would make Q1 possible.
4:51
Month-end pain named, never put in numbers. Replay from this moment and try again.
58
Total score, with Need-payoff at 32 as the biggest gap across your last 5 calls.
How the first call works

Link in, buyer on the line in under 3 minutes

  1. 01

    Paste your product link

    We read the site: what you sell, price, competitors, who buys.

  2. 02

    See who you sell to

    Three buyer segments with typical objections. Everything is editable after sign-in.

  3. 03

    Talk to the buyer

    Sign in with Google and the call starts. Voice by default, text if your mic is off.

Diagram: product page turns into three buyer cards, then into a conversation
Methodologies

Scored against the method your team uses

Pick one per training. Or upload your own playbook on Solo and Team.

  • SPIN

    Situation, Problem, Implication, Need-payoff. For discovery.

  • NEPQ

    Neuro-emotional persuasion questions. For skeptical buyers.

  • MEDDPICC

    Qualification: metrics, economic buyer, decision process, champion.

  • Challenger

    Teach, tailor, take control. For reframing the buyer's view.

Integrations

Works with the tools you already have open

Google Calendar
Reads today's meetings to build briefs. Read-only.
Outlook
Same for Microsoft 365 calendars. Read-only.
Slack
Prep reminder and debrief link in a DM.
Telegram
The same reminders, if your team lives there.
Email
Morning plan and reminders, no app needed.

We read event title, time, attendees and meeting link. We never write to your calendar and never record your real calls.

For teams

See who prepped, not who logged in

For sales leads with 3–15 sellers.

  • Who trained this week and how many real meetings they prepped for
  • Team average by criterion and the objections everyone misses
  • Assign a training on the exact weak spot, with a due date
Team dashboard: active members, practice calls, meetings prepped and average practice score per member
Pricing

Start free. Pay when it's part of your day.

  • Free

    Try it on your product

    $0/ month

    Start free
    • 5 text practice calls a day
    • One 3-minute voice call
    • Buyer personas from your website
    • Debrief with timestamps
    • SPIN, NEPQ, MEDDPICC, Challenger
  • Solo

    Most picked

    Sellers and founders with a calendar full of calls

    $29/ month

    Start with Solo
    • Unlimited text practice
    • 120 voice minutes a month
    • Google Calendar and Outlook: brief before every call
    • 30 client personas a month
    • Reminders in Slack, Telegram or email
    • Your own methodology, CSV export
  • Team

    Teams of 3–15 and their sales lead

    $39/ seat / month

    Start with Team
    • Everything in Solo, per seat
    • Shared voice pool: 120 min per seat
    • 200 client personas a month
    • Manager dashboard: who trained, averages, weakest criteria
    • Assign trainings to members
Compare plans

Questions

Does SalesLab record or analyze my real calls?

No. SalesLab is a practice tool. It reads your calendar to know which meetings are coming, and you rehearse them with an AI buyer. Your real calls are never recorded.

What do you read from my calendar?

Event title, time, attendees and meeting link, read-only. We never create, change or delete events, and calendar data is never used to train AI models.

How realistic is the buyer?

The persona is built from your product page and, for a meeting, from what you know about the client. It has a role, a company, a temperament and the objections buyers like that raise. It interrupts, asks for numbers and does not agree just to be nice.

Voice or text?

Both. Voice is closer to the real call; text is faster between meetings. Free includes one 3-minute voice call and 5 text calls a day.

Which languages are supported?

English for now.

Do I need to set anything up?

No. Paste your product link and sign in with Google. Connect a calendar later when you want briefs for real meetings.

Can I cancel anytime?

Yes. Paid plans are monthly; the plan stays active until the end of the paid month.

Your next call is on the calendar. Rehearse it first.

Paste your product link. No card, no setup.

Preview without sign-up3 min of voice freeNo card